Established in 1996 by Ian Dawes, Ecclestone Cycle has grown into Muskoka’s landmark bicycle shop and quite possibly “The Greatest Purple Cycle Shop on the Planet”. Famous for its easy-to-find purple exterior and its friendly and professional staff, Ecclestone Cycle is a proud supporter of cycling in Muskoka for 25 years.


Offering outstanding customer service, quality bicycles and accessories, and sincere  advice to all types of riders are our core values. Whether you are simply looking for a cruiser to enjoy the neighbourhood, or you are looking to invest in the epic carbon machine of your dreams, we’re committed to helping you find, maintain, and love your bicycle. That’s why at Ecclestone Cycle we offer a Six Month Adjustment Warranty on all new bicycles purchased from our purple shop.

Bicycles are our life. We eat, sleep, breath, live and raise our family within our bicycle shop. We are proud to support cycling and active living programs throughout Muskoka…that’s why you’ll find purple bike racks throughout the region. Life is just better on a bicycle, and we hope to spread our enthusiasm for cycling to all who enter our shop.  Our job is to inspire you to ride your bicycle!


Peace • Love • Bicycles • Since 1996

Opening in the Spring of 1996, owner Ian Dawes built the business from scratch within the walls of a tiny white Century home he purchased at the age of 23. With little more than a tonne of determination, training from North America’s top Bicycle Mechanic school, the love of bicycles, and a can of purple paint…Ian has owned and operated Ecclestone Cycle since the very beginning.

Over the years, Ecclestone Cycle truly grew into Muskoka’s Famous Purple Bike Shop. From its humble beginnings as a one man show with only a few hundred square feet of showroom space, to having numerous staff and thousands of square feet to display bicycles and accessories, plus four mechanical bays; Ecclestone Cycle

has grown into a nationally respected bicycle shop, servicing and stocking the cycling industry’s most reputable brands.

In 1999, Ian met Allison when he sold her a bicycle…and the rest is history. Married in 2002, Allison has worked alongside Ian in running the business ever since. Their skill sets have blended well. Ian, full of ideas and mechanical know-how. Allison, the realist, organizer and paper pusher. Together they both work the showroom floor and wrench on a daily basis. Strong supporters of local racing, trail building, MORCA, and active living, Ian and Allison still manage to squeeze in time riding their own bicycles along side their two boys.

Family Owned & Operated

Ian Dawes

IAN always greets customers with a smile. Ecclestone Cycle is his first passion, and a way of life.

• United Bicycle Institute, Oregon
• Park School Tool Certified Instructor
• Sram University, Colorado
• Fox Training, Montreal
• Shimano Canada Training, Canadian Headquarters
• Fit Services Prefessional, Trek Canada
• Team Canada – Race Mechanic
• Business Person of the Year, Bracebridge
• Creator and retired Trail Chief Porcupine Ridge Mountain Bike Park

Allison Dawes

ALLISON is the cheery voice on the phone, and the girl that does all that stuffy business stuff.

~ Bachelor of Commerce, University of Guelph

~ Business Person of the Year, Bracebridge

~ Rides Porcupine Ridge pretty darn clean…enough said


Our future works here!  You will ALWAYS see young faces working at Ecclestone Cycle.    Today’s youth are our future;  providing them with job opportunities that challenge, excite, encourage, and teach work ethic are paramount to their success in an evermore competitive work place.   Oh, and they are fabulous!!!!  Our young employees are paid full competitive wages and are an integral part of our team.  They start with the basics and transform through the years into experts!  The majority of our young employees have so enjoyed their work experiences that they return year over year over year, and have gone on to become civil, mechanical, and aeronautic engineers, entrepreneurs, custom carpenters, mechanics, and pharmacists…  Outstanding youth work here – be sure to seek  assistance from our young faces – they know their stuff!


The moment you pop through our purple threshold you will be welcomed!

 All riders and all bicycles are welcome in our purple world.   We are here to serve you and inspire you. Each of our incredible staff members is committed to giving you the best possible service. They are trained in providing you with friendly, helpful, honest – compassionate advice, and top notch mechanical service.  Not a single sole is working on commission – we work together as a team.

We are committed to ensuring our staff feel at home so you can too.  We are immensely proud of our staff and grateful for all they do for you!  From budding rocket scientists and engineers to elite level racers and expert instructors, our staff offer their very best to you day in and day out.


It is not enough to stock pretty bicycles and cool gear, we are part of a community. A community that needs us to be more than just a mere business. We belong to a community of cyclists and people that is vibrant because of voluntarism and philanthropic support.  We at Ecclestone Cycle are proud to support and nurture our beautiful community.  77 community groups, charities and events supported, continuing and counting… because we’re all in this together!

Mudslinger Mountain Bike Race Series
Ontario Cup Mountain Bike Race Series
Andy’s Ride – Hospice Muskoka
MORCA – Muskoka Off Road Cycling Association
IMBA – International Mountain Bike Association
Muskoka Community Living
Manna Food Bank
YWCA Muskoka
Muskoka Children’s Foundation
Habitat for Humanity
Share the Road
MUSAC – Muskoka Aquatic Club
Ride for Refuge
Big Brothers Muskoka
Bracebridge Rotary
Gravenhurst Rotary
Gravenhurst Lion’s Club
Girl Guides – Bracebridge
Scouts Canada – Bracebridge

Spin the Lakes
Probus Club of Bracebridge
Ride to Conquer Cancer
Dads of Muskoka
Team Diabetes
Princess Margaret – Joe’s Team
Muskoka Mud Run
Camp Oochigeas
Syrian Refugee Support – Bracebridge
Angry Johnny’s Racing
Town of Bracebridge
Bracebridge Chamber of Commerce
Terry Fox Run – Bracebridge
Bracebridge Fall Fair
Breast Cancer Fund
Inmate Bicycle Repair Training & Bicycle Placement Program
Bikes for Cuba
Bracebridge Flood Relief
Ride for Kids

Bracebridge Public School Bike Rodeo & Intro to Cycling Program
V.K. Greer Public School Intro to Cycling Program
Loveable Losers Hockey
Peake Fields Disc Golf Course
Porcupine Ridge Mountain Bike Park
Dads of Bracebridge Tweed Ride
Ecclestone Cycle Club Racing
Bracebridge Minor Soccer
St. Dominic Secondary School Bike Swap
Monsignor Michael O’Leary Elementary School Mountain Bike Electives
Matt Nielsen Fire Fund
Jake Thomas Fund
Muskoka Lakes Association
BTAC – Bicycle Trade Association
Muskoka Women’s Shelter
OSPCA Muskoka

Aspen Valley Wildlife Sanctuary
Active Transportation Bracebridge
Kris King Hockey School
Bracebridge Public School Early Years
Muskoka EMS
Bracebridge OPP
Morrison Meadows
Multisport Canada
NHL Alumni Association
Ontario Senior Games
Muskoka Time Trial Series
Muskoka Cycling Club
Team Canada – Tour de l’Abitibi
Predators AAA Hockey
Webb Watercross Sponsor
Kona Lisa’s Women’s Hockey
Puppy Pedal
Jump Rope for Heart
Muskoka Kids Tri
Muskoka Adventure Challenge

Years Serving
& Counting Smiling Customers
Charity Groups
Of Cable Installed = Smooth Shifting!